It’s about creating content that’s there when employees need it, rather than front-loading information they may never use.
We’re thrilled to present the latest episode of the Learn with Purpose podcast, featuring Darren Shurmer, Digital Learning Experiences Lead at Primark. In this episode, Seb and Darren dive into what makes learning truly effective, exploring how the quality of content and the method of delivery play key roles in maximising its impact.
Darren has had a long career in Learning and Development, working at organisations such as Adobe, Sony, and the British Association of Dermatologists. In this episode, he shares insight that will resonate with anyone looking to create impactful and accessible learning within their organisations.
Highlights from the Episode
Here are a few key moments to revisit in the podcast:
01:32: Darren introduces himself and gives some background into his work experience.
04:10: Darren discusses the common thread between content production at different organisations to make its delivery impactful.
10:18: Darren discusses how the best foster a culture of Learning and Development at an organisation to best implement continuous learning.
15:23: Darren discusses the internal process he follows when deciding the best method of delivering content when a new requirement arises.
20:11: A discussion on the personalisation of learning and its importance in delivering effective learning.
23:55: Seb and Darren discuss the future of Learning and Development and what challenges might occur.
5 Key Takeaways You Can Apply from This Episode
1. Learning in the Flow of Work
Darren discusses the importance of when to best deliver learning content to employees and how it can be most effective when embedded in day-to-day and important tasks
2. Quality Content Over Quantity
A good LMS is only as effective as the content that’s within it. Darren emphasises that a well-curated library of engaging resources can make the difference between a successful learning program and an underutilised system.
3. Personalised, Role-Specific Learning
Today’s workforce is increasingly diverse, and one-size-fits-all learning is outdated. Darren suggests tailoring content based on individual roles, enabling employees to learn skills that directly impact their day-to-day work.
4. Content Format Variety
The right content format—whether video, microlearning, or traditional articles—depends on the context and goals of the learning. Flexibility in delivery methods can accommodate different learning preferences and organisational needs.
5. Balancing Technology and Human Connection
While AI and automation open new doors in L&D, Darren reminds us of the value of the human touch. Technology should enhance, not replace, the personal interactions and support that make learning meaningful.
