Titus – Our new identity

If you’ve visited our website or socials recently, you will have noticed that our logo, colour scheme and brand has changed, or more appropriately, has evolved to better reflect who we now are as an organisation. 

Since founding in 2013, Titus has grown from a two-man operation working from our founders’ back bedrooms, to an organisation with clients in 30+ countries worldwide, offices in the UK and UAE and Moodle Certified Premium Partner Status in the UK, UAE and Hong Kong, all while providing expert Moodle services to organisations such as Network Rail, UCL and the NHS. Because of this, we felt that our previous branding didn’t quite reflect our current position and decided it was time for an update. 

While we’re in the process of updating our branding, we thought we’d take you through the evolution of our brand to date…

 

Our first logo

The above left image was our first-ever logo (don’t judge us, our budget was tight!), designed by our co-founders Seb and Mike. While the design and aesthetics left a lot to be desired, we felt at the time it captured who we were and our ambitions for the future. The mortarboard above the ‘S’ was a nod to our work with Moodle and, coupled with the globe and word ‘learning’, we wanted to show our commitment to providing online teaching and learning services not just in the UK, but globally. 

This logo, as well as a few slight improvements (see top right image), saw us through to having five key staff members (two of which were Seb and Mike!), including our Head of Support and Delivery, Majid, our now Marketing Executive, Callum, and our now Theme Developer, Connor. We worked out of a fairly small office in Bradford, but this time really laid the foundations for future growth at Titus and saw plenty of international travel as we signed a large number of clients in East and Southeast Asia. 

Version 2.0

As seen above, in 2017, the brand had its first major upgrade. At this stage, our company had just moved from our office in Bradford to our spiritual home of Salts Mill in Saltaire, a UNESCO world heritage built by entrepreneur and industrialist Sir Titus Salt in 1853. Titus Salt was an advocate of access to education as well as being our namesake, so the connection was always there, but this move solidified it as part of our identity. 

It was also around this time that we went through the lengthy process of becoming a Certified Moodle Partner. Through detailing our commitment to the Moodle project and the work we had done, we were awarded our certification in September 2017.

As a company, our personality and identity really began to strengthen, and so we worked with a local design agency, The Other Person, to help show that with our branding. Through the brand development, we wanted our identity of being energetic, hard-working, friendly and approachable to shine through. 

2020 - Where we are today

We now arrive at our updated brand and identity. 

Over the last few years, we have seen a number of changes take place at Titus. Our team has grown exponentially from 8 in 2018, through to 30 today, and our operations have followed suit as we opened our second office in the UAE to better serve our international clients. 

With the arrival of Moodle Workplace, our continued focus on the corporate learning sector has grown further and allowed us to work with likes of Network Rail, the NHS and England Rugby, to name but a few. 

On top of all this, in February 2020, we were named one of the first-ever Moodle Certified Premium Partners in both the UK, UAE and Hong Kong. 

Again, we worked with The Other Person to develop something that would better represent our maturity and development as a company. The purple colour which we believe is a huge part of our identity and represents our personality remained, but the eagle-eyed amongst you may have spotted that we’ve dropped the “Learning” from our brand name. Providing great online learning tools will always be at the very heart of what we do, but as most of our customers, partners, and others in the market refer to as simply “Titus” we thought it was about time we did too. 

Thanks for reading – we’re very excited to see what else is in store, and hope you’re able to join us on the journey. 

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Phuong Nguyen Hong

Marketing Assistant

Super talented, unflappable and very funny, Phuong supports the whole marketing team in her role as Marketing Assistant. Phuong holds a bachelor’s degree in Business Administration and recently completed a master’s degree in Management and Marketing. Originally from Hanoi in Vietnam, Phuong is now based in the UK and climatising brilliantly to our weather and food.

Phuong owns a food review Instagram page as travelling and food are her passion. She also has a cute little french bulldog.

Ellie Sharkey

Head of Marketing

Ellie was the first woman to join Titus and has paved the way for many more since then. After studying for a degree in Fashion and Marketing, Ellie was lucky to find herself at fashion weeks and photoshoots.

Now she’s switched from talk of the front row to front end design and has brought loads of transferable knowledge to Titus. Ellie has also found a real passion for tech, especially in the learning sector, helping clients create positive change for their organisations.

Callum Barrett

Marketing Executive

As one of the youngest people at Titus but at the same time one of the oldest serving members of the team, Callum has graced Titus with his broad smile and positive attitude for over 5 years now. As a key member of the marketing team, Callum works across all areas, both on and offline, to ensure that all Titus brands and communication are on point.

After missing out on the opportunity to go to University the first time around, management encouraged him to enrol in our course alongside his work. He is now studying to achieve his Level 6 Diploma in Professional Digital Marketing.

Dec Connolly

Digital Marketing & Web Manager

Always bringing innovation and new ideas, Dec studied a degree in Journalism but found his passion in digital marketing. Dec has also worked in marketing for one of the countries biggest retailers and within the property sector.

Outside work, Dec Co-founded a news publication where he collaborated with global brands like Uber, Amazon, BooHoo and countless SMEs.

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