How The Chartered Institute of Building tripled its digital learning revenue
“We are in a really good place and I think what we need now is to go to the next stage of our progression and that is where Titus comes in“
Sara Spencer, Digital Services Manager at Chartered Institute of Building (CIOB)
Result
150% increase in revenue through learning & training since launching
Number of Learners
35,000+
Use Case
eCommerce
Membership Body
System
Moodle Workplace
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The Chartered Institute of Building (CIOB), established in 1834, is the world’s leading professional body for construction management and leadership, with over 45,000 members in more than 100 countries. Headquartered in Bracknell, CIOB promotes excellence, ethics, and innovation across the building industry.
They are at the forefront of the industry, exploring innovation, sustainability and the use of technology not just on building sites, but within all aspects of construction. An influential organisation, they regularly provide consultation to key industry stakeholders, including the British government’s legislative reforms.
The CIOB Academy supports professional development through digital courses, CPD, and initiatives like Project Aspire, inspiring a new generation to enter an industry often seen as “old-fashioned” and helping address critical skills gaps.
Impact at a Glance
- 150%+ Revenue Growth: The CIOB Academy tripled its revenue since 2022 by strategically expanding its course catalogue and audience.
- 200%+ Product Growth: The course catalogue has tripled in size, attracting a broader, more diverse audience beyond its traditional membership base.
- 30% Learner Retention: The Academy boasts an impressive 30% average return rate for course purchases, driven by quality content and a seamless user experience.
- Diversifying revenue streams: 90% of course buyers are now non-members, showing a successful shift from a member-only focus to a market-leading commercial enterprise
The Challenge: A Moodle that was “Glitchy” and a Strategy that was Stifling
Before partnering with Titus Learning, the CIOB Academy faced several obstacles:
1. A Coded-Off Community: The website catered exclusively to members, confusing non-members and creating a barrier to a broader audience.
2. A “Glitchy” Moodle: The LMS was clunky, hard to manage, and did not support scalable growth.
3. Manual Onboarding: Access to courses had to be manually granted after purchase, slowing down the learner experience.
4. Unscalable Content: Most content was PowerPoint-based, lacking a cohesive digital-first approach.
These issues limited the Academy’s ability to scale its audience, streamline processes, and deliver a professional learning experience.
The Solution: A Digital Partnership for Growth
To tackle these challenges and unlock its full potential, CIOB Academy formed a strategic partnership with Titus Learning, moving beyond a typical client-vendor relationship. This collaboration focused on both technology and strategy, creating a foundation for sustainable growth.
1. Custom Moodle Theme Development: Titus Learning transformed the existing Moodle LMS with the Titus Theme, addressing its “glitchy” reputation and enhancing usability. The platform was upgraded with a modern, professional design, improving navigation, UX/UI, and overall intuitiveness for both members and non-members.
2. Seamless E-commerce Integration: The team integrated the course purchase process with automated access, removing the need for manual approvals. Learners could now enrol and start courses immediately, creating a smooth, frictionless experience that encouraged engagement and repeat purchases.
3. Responsive Technical Support: Titus provided on-demand technical expertise, troubleshooting issues and implementing enhancements quickly. This support freed the CIOB Academy team to focus on content strategy, audience growth, and delivering high-quality learning experiences.
4. Scalable Content Delivery: With the upgraded platform and streamlined processes, the Academy could scale its course catalogue efficiently, experiment with new offerings, and attract a broader, more diverse audience.
Through this partnership, CIOB Academy gained the tools, confidence, and support to transform its learning platform into a professional, user-friendly, and commercially successful digital academy.
Results: Tripled Revenue and a Mindset Shift
With a new platform and the backing of a responsive digital partner, the CIOB Academy was able to radically change its strategy and achieve remarkable results.
Tripled Revenue & Courses
New B2B and B2C Growth
User Retention
The Future: A Strategic Vision for 2026 and Beyond
With a solid digital foundation, CIOB Academy is now planning:
- A website transformation to make content accessible to everyone, not just members.
- Conversion of all courses into professional e-learning modules using Articulate 360.
- Launch of global courses for emerging sectors, such as roofing and property development.
The relationship between CIOB and Titus Learning is a testament to how a focused digital strategy, powered by a responsive technical partner, can transform an organisation’s learning offering from a logistical challenge into a powerful engine for commercial growth and mission-driven impact.
“We are in a really good place and I think what we need now is to go to the next stage of our progression and that is where Titus comes in“
Sara Spencer, Digital Services Manager at Chartered Institute of Building (CIOB)
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