Navigating The AI Landscape for Membership Organisations

April 25, 2024

LinkedIn is filled with guides on starting your journey into Artificial Intelligence (AI), but seasoned experts advise a cautious approach:

" walk ,dont run"

AI dominates our daily news, urging teams to acquire new skills like NLP (Natural Language Processing) and LLM (Large Language Models) and hire Prompt Engineers to deploy services.

However, these can wait. AI is currently costly, so it’s wiser to first test and explore its potential benefits for improving internal processes or generating new content from existing resources. This builds internal confidence.

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Many organisations, especially those led by members, struggle to know where to begin with AI. But the key is to start small and use what you already have. For instance, you can leverage your existing wealth of knowledge stored in your CMS (Content Management System) to resurface new insights using AI. 

Consider your backlog of knowledge across publications, whitepapers, and journals that has supported members over the years. How can it be repurposed today? AI can create new micro-learning courses, aggregate best practice guidelines, or conduct gap analyses across multiple standards and policies. All of these are achievable if AI understands the context of the resources.

AI can interpret unstructured data and place it in context to your purpose, storing it properly in a structured format. Through knowledge graphs, small data points can be linked into a larger picture, allowing you to configure behavior and generate outcomes like executive summaries, research reports, or training courses.

Verification of outputs is crucial. Editors should be able to refine prompts or edit reports easily, incorporating tools like MS Word or MS PowerBI charts if available in-house. With the right software, user-level AI training focuses on grammar and meaning checks to improve prompts, shifting the focus to outcome relevance rather than costly technological journeys.


In conclusion, whilst AI offers significant potential, it’s crucial to proceed with caution when incorporating it into your organisation. Begin with small steps and utilise existing resources, gradually exploring AI’s capacity to enhance processes and drive innovation. Ensure a thorough understanding of your data’s context and verify outputs for accuracy. With a careful approach, AI can become a valuable asset in advancing your organisation’s growth and success in the modern digital landscape.

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Phuong Nguyen Hong

Digital Marketing Executive

Super talented, unflappable and very funny, Phuong supports the whole marketing team in her role as Digital Marketing Executive. Phuong holds a bachelor’s degree in Business Administration and recently completed a master’s degree in Management and Marketing. Originally from Hanoi in Vietnam, Phuong is now based in the UK and climatising brilliantly to our weather and food.

Phuong owns a food review Instagram page as travelling and food are her passion. She also has a cute little french bulldog.

Ellie Sharkey

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Ellie was the first woman to join Titus and has paved the way for many more since then. After studying for a degree in Fashion and Marketing, Ellie was lucky to find herself at fashion weeks and photoshoots.

Now she’s switched from talk of the front row to front end design and has brought loads of transferable knowledge to Titus. Ellie has also found a real passion for tech, especially in the learning sector, helping clients create positive change for their organisations.

Callum Barrett

Senior Brand Executive

As one of the youngest people at Titus but at the same time one of the oldest serving members of the team, Callum has graced Titus with his broad smile and positive attitude for over 5 years now. As a key member of the marketing team, Callum works across all areas, both on and offline, to ensure that all Titus brands and communication are on point.

After missing out on the opportunity to go to University the first time around, management encouraged him to enrol in our course alongside his work. He is now studying to achieve his Level 6 Diploma in Professional Digital Marketing.

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Outside work, Dec Co-founded a news publication where he collaborated with global brands like Uber, Amazon, BooHoo and countless SMEs.