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How Synthesia’s AI Transforms Content Creation for L&D: A Simplified Approach to Video Production

We’re incredibly excited to introduce you to the Learn with Purpose podcast – hosted by Titus Co-founder Seb Francis, this podcast series sees us speaking to innovators who are reshaping the future of education and corporate Learning. Whether it’s an interesting story or real-world applications you can take away to implement at your organisation, the Learn with Purpose podcast is a must-listen-to for any L&D professional. 

Our first episode sees us speaking with Kevin Alster, Strategic Advisor at Synthesia, a company at the forefront of AI-generated video content. For those who aren’t familiar with Synthesia, it is truly a revolutionary AI tool which creates life-like video avatars from written scripts, especially for training and development purposes. Kevin shares insightful stories from his journey and how AI video technology is transforming L&D, making it more efficient, engaging, and scalable.

Highlights from the Episode

Here are a few key moments to revisit in the podcast:

00:10: Kevin introduces Synthesia’s journey from a research project to an enterprise video communication platform.

06:50: How AI video simplifies content creation and lowers the barriers to video production in L&D.

12:30: Kevin discusses the “uncanny valley” and the gradual acceptance of AI avatars in instructional content.

17:00: Kevin outlines the role of AI avatars in creating personalised learning content.

37:20: Discussion on the future of AI in L&D and how it can save time for businesses to better engage with their people.

5 Key Takeaways You Can Apply from This Episode

"You need to think about how to use this technology effectively to engage learners in new and meaningful ways"

1. The Future of Learning is Iterative

Whether or not it’s in our careers or when we were at school, we have all at some point come across stale and outdated learning resources. Kevin introduces the idea that the reason we have experienced this is that creating content up until now has been both difficult and time-consuming, with plenty of organisations not having the resources to continuously update their learning. AI can break down these barriers, allowing organisations to create iterative changes to their content quickly. 

2. Balancing Technology and Human Touch

As AI integrates into L&D, the challenge becomes balancing automation with human interaction. While AI can handle repetitive tasks and scale content, it’s the human element that fosters deeper connections, empathy, and long-term learning engagement.

3. Redefining Personalisation in Learning

AI is allowing for incredible levels of personalisation within our content creation, but true personalisation goes beyond creating content with different avatars or spoken in different languages. It’s about creating content that resonates with your audience, keeping these thoughts at the forefront of your content creation will allow you to utilise AI to its fullest potential.

4. Rethinking the Role of L&D Professionals

As AI takes over some of the manual tasks associated with content creation, L&D professionals can shift their focus. How can L&D teams use this extra time?

5. The Ethical Implications of AI in Learning

As AI-generated content becomes more prevalent, it’s crucial to reflect on the ethical implications of using technology in learning. Are we using it to enhance education, or are we unintentionally replacing human connection with automation? What safeguards need to be in place to ensure AI is used thoughtfully?

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Phuong Nguyen Hong

Digital Marketing Executive

Super talented, unflappable and very funny, Phuong supports the whole marketing team in her role as Digital Marketing Executive. Phuong holds a bachelor’s degree in Business Administration and recently completed a master’s degree in Management and Marketing. Originally from Hanoi in Vietnam, Phuong is now based in the UK and climatising brilliantly to our weather and food.

Phuong owns a food review Instagram page as travelling and food are her passion. She also has a cute little french bulldog.

Ellie Sharkey

Head of Marketing

Ellie was the first woman to join Titus and has paved the way for many more since then. After studying for a degree in Fashion and Marketing, Ellie was lucky to find herself at fashion weeks and photoshoots.

Now she’s switched from talk of the front row to front end design and has brought loads of transferable knowledge to Titus. Ellie has also found a real passion for tech, especially in the learning sector, helping clients create positive change for their organisations.

Callum Barrett

Senior Brand Executive

As one of the youngest people at Titus but at the same time one of the oldest serving members of the team, Callum has graced Titus with his broad smile and positive attitude for over 5 years now. As a key member of the marketing team, Callum works across all areas, both on and offline, to ensure that all Titus brands and communication are on point.

After missing out on the opportunity to go to University the first time around, management encouraged him to enrol in our course alongside his work. He is now studying to achieve his Level 6 Diploma in Professional Digital Marketing.

Dec Connolly

Acquisition Marketing Manager

Always bringing innovation and new ideas, Dec studied a degree in Journalism but found his passion in digital marketing. Dec has also worked in marketing for one of the countries biggest retailers and within the property sector.

Outside work, Dec Co-founded a news publication where he collaborated with global brands like Uber, Amazon, BooHoo and countless SMEs.