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Mobile-first digital learning for the next generation of professional footballers

A Mobile-First Learning Experience for Premier League Academy

The Premier League Academy develops 10,000-12,500 young players, combining elite football training with essential life skills for a mobile, digitally native audience.

Result

Over 12,500 Academy players now receive consistent, engaging, and future-ready life skills training

Number of Learners

12,500+

Use Case

Bespoke Content Design

Professional Sport

System

Moodle LMS

Moodle Mobile App

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The Premier League is the highest level of professional football in England and one of the most-watched sports leagues in the world. Established in 1992, it brings together 20 elite clubs competing at the highest standard of the game.

Beyond its global entertainment value, the Premier League plays a significant role in driving standards across football, investing heavily in grassroots development, community programmes, and youth pathways. Its influence extends far beyond matchdays, shaping how talent is developed, supported, and sustained across the sport.

At the heart of this commitment is the Premier League Academy system, a structured pathway designed to identify, train, and support young players from an early age through to the professional level.

This system is underpinned by the Elite Player Performance Plan (EPPP), which sets the benchmark for both on-pitch performance and off-pitch development. While clubs focus on technical excellence, the Premier League ensures every Academy player also receives a consistent foundation in education, wellbeing, and life skills. 

Titus was commissioned by the Premier League to develop a specialised digital learning solution for its Academy system. The project’s objective was to translate a complex brief regarding the “Elite Player Performance Plan” (EPPP) into an engaging, mobile-first experience. Covering sensitive and vital topics – such as financial literacy, equality, and mental health – the final product was delivered as a robust SCORM package, ensuring high-fidelity tracking and seamless integration within the Premier League’s own internal LMS.

The Challenge: Reaching a Mobile, High-Energy Learner Group

The Premier League Academy faced a critical challenge: how to effectively deliver life skills training to 10,000–12,500 young players who are constantly on the move, digitally savvy, and highly focused on training and matches.

Existing learning approaches weren’t working:

  • Generic content fell flat: Standard corporate-style courses didn’t resonate with elite athletes.
  • Technical limitations caused friction: Mobile access was inconsistent, and data tracking was unreliable across devices and browsers.
  • Fragmented learning: Important topics – from contracts and finance to wellbeing and equality – were scattered or difficult to standardise across all players.


The Academy’s challenge was to engage a high-energy, mobile-first audience with complex, sensitive topics, while maintaining consistency, accessibility, and measurable impact across the entire system.

The Solution: A Gamified, User-Centric Experience

Titus utilised a “narrative-first” approach, selecting Elucidat as the authoring engine to deliver a highly visual, responsive user journey.

Technical Action & Implementation:
  • Bespoke Scripting & Scenario-Based Learning: We collaborated with Premier League stakeholders to develop “real-world” scenarios. By placing the player at the centre of the story, the course makes technical topics such as taxation, contracts, and social media conduct immediately relevant.
  • Gamification Mechanics: To encourage proactive engagement, we integrated several custom features:
  • Virtual Kit Personalisation: Learners could customise their own virtual football kits, which then appeared as a visual motif throughout the interactive elements.
  • Digital Sticker Collection: Utilising advanced logic within the authoring tool, we created a digital sticker book. Players earned “collectable stickers” for completing key milestones, utilising a familiar mechanic to mark progress through the curriculum.
  • Responsive Mobile Optimisation: The course was architected for “anytime, anywhere” access. We optimised all assets for performance on mobile networks, ensuring that players could engage with micro-learning modules during travel or between training sessions.
  • Standardised SCORM Deployment: The project was output as a SCORM package to ensure full compatibility with the Premier League’s LMS. This technical choice enables consistent tracking of completion status, assessment scores, and engagement data across the entire Academy network.

Results: A Strategic Framework for Player Development

The “Life Skills” project provides a scalable and consistent training framework that supports the Premier League’s commitment to holistic player development.

Consistent learning at scale

Every Academy player now receives the same high-quality guidance nationwide

Higher engagement and retention

Story-driven scenarios and gamified elements like virtual kit personalisation and digital sticker collections create active, immersive learning experiences. Players are motivated to complete modules, revisit content, and apply lessons in real-world contexts.

Future-ready delivery

By delivering the project as a platform-agnostic SCORM package, Titus ensured that the Premier League retains full control over the content, providing a future-proof asset that remains functional regardless of future LMS infrastructure updates.

Strategic alignment with EPPP standards

The content was specifically designed to meet the requirements of the Elite Player Performance Plan (EPPP), providing a digital equivalent to the League’s high standards for off-pitch education.

This project demonstrates how learning can move beyond compliance to become a core part of performance and personal development.

By combining storytelling, technology, and user-centric design, the Premier League now has a scalable solution that supports not just better learners—but better prepared athletes for life on and off the pitch.

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Phuong Nguyen Hong

Digital Marketing Executive

Super talented, unflappable and very funny, Phuong supports the whole marketing team in her role as Digital Marketing Executive. Phuong holds a bachelor’s degree in Business Administration and recently completed a master’s degree in Management and Marketing. Originally from Hanoi in Vietnam, Phuong is now based in the UK and climatising brilliantly to our weather and food.

Phuong owns a food review Instagram page as travelling and food are her passion. She also has a cute little french bulldog.

Ellie Sharkey

Head of Marketing

Ellie was the first woman to join Titus and has paved the way for many more since then. After studying for a degree in Fashion and Marketing, Ellie was lucky to find herself at fashion weeks and photoshoots.

Now she’s switched from talk of the front row to front end design and has brought loads of transferable knowledge to Titus. Ellie has also found a real passion for tech, especially in the learning sector, helping clients create positive change for their organisations.

Callum Barrett

Senior Brand Executive

As one of the youngest people at Titus but at the same time one of the oldest serving members of the team, Callum has graced Titus with his broad smile and positive attitude for over 5 years now. As a key member of the marketing team, Callum works across all areas, both on and offline, to ensure that all Titus brands and communication are on point.

After missing out on the opportunity to go to University the first time around, management encouraged him to enrol in our course alongside his work. He is now studying to achieve his Level 6 Diploma in Professional Digital Marketing.

Dec Connolly

Acquisition Marketing Manager

Always bringing innovation and new ideas, Dec studied a degree in Journalism but found his passion in digital marketing. Dec has also worked in marketing for one of the countries biggest retailers and within the property sector.

Outside work, Dec Co-founded a news publication where he collaborated with global brands like Uber, Amazon, BooHoo and countless SMEs.