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Why 2025 is the Year Associations Monetise LearninForm Test

Learn with Purpose Podcast

Why 2025 is the Year Associations Monetise Learning

This episode features Seb Francis, Co-Founder of Titus, and Richard Gott, Chair of MemberWise, as they explore how associations are turning learning into revenue in 2025, driven by digital demand, evolving member needs, and smarter learning strategies.

Who Should Listen:

  • Association leaders and executives
  • Learning & Development professionals
  • Membership and engagement managers
  • Education and training directors
  • Anyone exploring new revenue models through learning

"Last year, the 100 biggest membership bodies in the UK spent a combined £500 million on tech."

Rich Gott, Chair & Founder of The MemberWise Network

We’ll explore 5 key insights to monetising and scaling association learning:

1

What’s driving associations to monetise learning in 2025, and how to get started.

4

Real examples of how other associations are making learning pay off.

2

How to package and price your learning offer to attract members and generate sustainable revenue.

5

Practical steps to scale your learning programme without burning out your team.

3

Simple ways to boost member engagement through digital learning.

Why Listen:

Get expert insights on the biggest challenges membership organisations face

Learn practical ways to boost member engagement and revenue through learning

Discover what top organisations are doing to stay ahead in a changing landscape

This episode

Featuring

Richard Gott is Chair of the MemberWise Network and a leading voice in the European membership and association sector. With over 25 years of experience, he’s held senior roles at organisations including the RCGP, BDA, The Law Society, and the Royal College of Psychiatrists.
Richard Gott
MemberWise Network Chair
Seb Francis is the Co‑Founder of Titus, a B Corp-certified, award-winning e-learning provider specialising in Moodle and Totara platforms. Under his leadership, Titus was named Global Moodle Partner of the Year 2024, supporting clients such as CNN, Network Rail, Superdry, and the Royal College of Surgeons.
Seb Francis
Co‑Founder of Titus and Hacien

Phuong Nguyen Hong

Digital Marketing Executive

Super talented, unflappable and very funny, Phuong supports the whole marketing team in her role as Digital Marketing Executive. Phuong holds a bachelor’s degree in Business Administration and recently completed a master’s degree in Management and Marketing. Originally from Hanoi in Vietnam, Phuong is now based in the UK and climatising brilliantly to our weather and food.

Phuong owns a food review Instagram page as travelling and food are her passion. She also has a cute little french bulldog.

Ellie Sharkey

Head of Marketing

Ellie was the first woman to join Titus and has paved the way for many more since then. After studying for a degree in Fashion and Marketing, Ellie was lucky to find herself at fashion weeks and photoshoots.

Now she’s switched from talk of the front row to front end design and has brought loads of transferable knowledge to Titus. Ellie has also found a real passion for tech, especially in the learning sector, helping clients create positive change for their organisations.

Callum Barrett

Senior Brand Executive

As one of the youngest people at Titus but at the same time one of the oldest serving members of the team, Callum has graced Titus with his broad smile and positive attitude for over 5 years now. As a key member of the marketing team, Callum works across all areas, both on and offline, to ensure that all Titus brands and communication are on point.

After missing out on the opportunity to go to University the first time around, management encouraged him to enrol in our course alongside his work. He is now studying to achieve his Level 6 Diploma in Professional Digital Marketing.

Dec Connolly

Acquisition Marketing Manager

Always bringing innovation and new ideas, Dec studied a degree in Journalism but found his passion in digital marketing. Dec has also worked in marketing for one of the countries biggest retailers and within the property sector.

Outside work, Dec Co-founded a news publication where he collaborated with global brands like Uber, Amazon, BooHoo and countless SMEs.